Free…Me
A true Brand-You story. Back when I’d graduated college, the job market was pretty tight. Not as tight as now, but jobs were scarce for communications majors. I was working as an editor and writer, but...
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Cross Channel Book Marketing
Creating Comics book by Buddy Scalera My new book Creating Comics from Start to Finish is just beginning to hit stores now. And despite the fact that I do this marketing thing every day for my clients,...
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Interview with PR News for My Next Content Strategy Presentation
Steve Goldstein of PR News. Every once in a while, you gotta turn things upside down, right? Right. Let’s do it. Next week, I’ll be speaking at the PR News Content Marketing Bookcamp. They posted a...
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Buddy Scalera’s 2013 Conference and Speaking Recap
This was a busy year for me in terms of presentations and appearances. Content marketing has become a hot topic, so these days I’m out there talking about some of the how-to elements of getting...
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